One of the cardinal rules of investing is to leave emotion out of it as much as you can. Once you start letting emotion rule your investing decisions, you end up with clouded judgement – and a greater likelihood of losses.
In recent years there has been a movement to provide investors with more transparency about what, exactly, they are paying in fees. Things are a little murkier, though, when you invest through your company’s 401(k) plan.
One of the ways that many of us direct our investments is through green investing. While green investing can be one way for you to invest according to your values and priorities, it’s not the only way to get involved in socially responsible investing.